Case Study
Deckers Outdoor Corporation
The Challenge
Deckers’ lean but rapidly expanding eCommerce team was prioritizing projects by who had the loudest voice, while also juggling seven global brands in a whirlwind of growth. They needed a structured project management framework to align their interdependent teams and keep up with
the pace of their ambitions.
They supported seven brands globally and managed their projects based on the loudest voice in the room. It was into this chaotic - but growth-obsessed environment - that we ultimately found ourselves in, and were able to make a huge impact in a short amount of time.
The Solution
Partnering closely with Deckers’ leadership, Lcubed introduced a highly tailored project management approach that fit their unique culture and goals. We designed scalable eCommerce processes rooted in standard project management practices, ensuring they were replicable and easily adaptable for new team members.
The Results
With strong leadership support, we hit our targets on-time and within budget.
Here’s what we delivered:
Establish a Project Management Office (PMO) with streamlined processes, cutting
product selection cycle time by 60%.
Prioritize a project portfolio, delivering the first global snapshot of active projects across the company.
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